Business Growth

Simple Business Website
Conversion Strategies

The following seven strategies have been proven time and time again to boost conversion on Business websites in almost every industry and in any economy.

Look at your company website while reviewing this list, so you can see any wholes that need to be filled so yout business can begin picking up some of the easy to cultivate revenue you're leaving on the table right now.

  • 38% of consumers abandoned online shopping carts when delivery estimates exceeded 7 days
  • 67% of potential buyers abandon your shopping cart before completing their order
  • Using video on landing pages or shopping cart pages can increase conversion by 80%
  • Conversion rates are 105% higher for site visitors who interact with ratings & reviews
  • 70% of consumers prefer getting to know a company by reading articles online rather than ads
  • Articles with images get 94% more views than those without
  • 64% of decision-makers read their email via mobile devices but only 42% of company emails are not formatted properly for mobile readers

Fix the above revenue leaks, and watch your bottom line grow!

Related Reading Internet Marketing Systems → Related Reading List of Paid Traffic Sources For Your Website →
Chris Guerriero Entrepreneur, investor, and business advisor. Founder of Club 28, a private advisory program for growth-stage CEOs and founders.
Common Questions

Frequently Asked
Questions

How do you build business systems and processes that improve website conversion rates?

Start by auditing the current conversion leaks: slow delivery estimates, missing social proof, no video, poor mobile formatting. Each of those is a system gap. For each gap, build a documented process that addresses it consistently, not just once. A system means anyone on your team can maintain the fix. Without that documentation, the same problems return every time personnel changes.

Why do 67% of buyers abandon shopping carts before completing an order, and how do you fix it?

Cart abandonment is almost always a trust or friction problem. The buyer wanted to purchase but something in the final steps made them hesitate. Common causes include unexpected fees, slow load times, poor mobile experience, and lack of trust signals like reviews or security badges. Fix each of those systematically and abandonment rates drop. Add retargeting and you recover a significant portion of what you were losing.

How much does adding video to a landing page actually increase conversions?

The data consistently shows video on landing pages and shopping cart pages can increase conversions by around 80%. That is not a marginal improvement, it is a transformation. Video does the work of answering objections, building trust, and creating emotional connection faster than text alone. If your highest-traffic pages do not have video, that is one of the most accessible and high-impact fixes available to you.

What role do ratings and reviews play in building business systems that generate consistent revenue?

Conversion rates are 105% higher for site visitors who interact with ratings and reviews. That number alone justifies making review collection a core business system. Most companies treat reviews as a nice-to-have. High-converting businesses treat them as infrastructure. Build a post-purchase sequence that solicits reviews consistently, display them prominently, and watch them compound into ongoing conversion improvements.

Why does email formatting for mobile matter so much for business growth?

64% of decision-makers read email on mobile, but 42% of company emails are not formatted for mobile. That gap means nearly half your email communications are likely being abandoned or misread by the people most likely to act on them. Mobile-optimized email is not optional anymore, it is table stakes. Building it into your email creation process as a non-negotiable standard fixes a revenue leak that most businesses do not even realize they have.

Here’s How To Make This Your Best Year…

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Free Business Review

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