The Approach to Growth — Chris Guerriero’s Business Methodology
The Reality
If you’ve been in business for more than a year and you haven’t surpassed the $1MM mark — or if you’ve been in business for more than five years and you haven’t more than 10X’ed that and built a team of smart people who are driving your growth — then something’s wrong.
Now, that doesn’t mean you’re not successful.
In my opinion, you can be making $100,000 a year and be successful — if that’s what you want. But if you want to build an eight- or nine-figure company and you’re not on that path yet, then it means you need to learn the few key actions that drive growth in your business.
The truth is, only a small handful of actions create the majority of growth in any business. Which means that growing a business is often an exercise in figuring out what not to do, instead of trying to do even more.
In every industry, at every level of growth, and in any economy, those action fall into 4 categories:
Growing a business is often an exercise in figuring out what not to do — instead of trying to do even more.
The foundation of every business needs to be profitable revenue. Everything else (people, processes, systems, strategy, cogs, relationships, and all your AI) dies if you don’t have enough PROFITABLE revenue flowing in.
REACH is a company’s ability to put a crystal clear message in front of the largest subset of their target audience. Most companies grow more smoothly and more rapidly (increasing their sales, revenue, net and profit) by consistently focusing on increasing their reach.
The right relationships scale companies — the wrong ones literally stagnate growth. Leaders become leaders and businesses become brands by understanding how to create strong relationships with prospects, customers, team members, partners, investors, and their family.
This is where most companies have the greatest potential for growth — and it’s the one most companies get wrong. Creating organization in your business, allows the owner(s) to step away, while developing autonomy in the team so they’re highly motivated to drive growth.
Last year, I advised a handful of high-growth entrepreneurs and CEO’s. Many of them 2x, 5x, or 20x’ed their business growth, here’s how...
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