Leadership & Team

The Most Effective Way
To Show Appreciation
To Employees

Your team creates the spine of your company and, as a leader, one of the most important things you can do to keep them strong and connected is to show them appreciation.

You can throw cash and gifts at your employees to thank them for their work, but how effective is that?

Picking up one simple, surprising habit will have an astoundingly greater impact on your team, and it's completely free.

In this episode, Chris lets you in on what that practice is.

You'll hear how to get started with the most effective way to show appreciation to your employees, how to practice at home, and how to turn it into the ultimate team-building exercise.

There is a time and a place for material presents, but this is the best way to consistently and genuinely thank your people for showing up for you and your company.

People are driven more by honest recognition than anything else in business.

In this Episode:

  • The number one thing you can do in your business to show your employees appreciation (hint: it's not a gift or a bonus)
  • Why the results from this practice are so astounding and long-lasting
  • How to bring your team closer together without spending a dime on team-building trips or cheesy activities
  • What you can do to get started, even if you feel like you aren't skilled enough to make this meaningful
  • What to focus on as you start this practice to get the best results

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Transcript:

I know that this is totally off topic from what our normal topics of building companies and scaling profits. But bear with me for a moment because this one concept trumps them all. And it's really something that can change the foundation of every relationship you have in life. Not just business, but family and friends too. I mean, everything.

So, over the years I've always tried to make people around me feel good. I wanted them to get value from our time together. I've made it a study to find out what every important person in my life values. And one stands out more than anything else. It's not anything that anybody ever asked for. It's just something that I did that brought such great response from the person that I gave it to. Then I started doing it over and over and over again with everybody that I love in every area of my life.

I shared this at a mastermind that I was hosting and I could tell that some people really took it to heart. Some people, it just went over their head because they were there just to grow and scale and do these other great monetizing things. But some people took it to heart, which was great because I knew the power that this has in it.

A Simple Letter to Show Appreciation

Then, just coincidentally, a few days ago, I was talking to one of the CEO who was at that mastermind. They went into this entire story about how what I shared with them literally saved their relationship. So what is this, right? What is the thing that I keep talking about? More than anything else, including bonuses to my team, a simple letter to them from me detailing specifically what makes them such a valuable part of the team is what's valued most.

It's what people remember and it's a memory that lasts forever for them. The positive change that it makes in them is noticeable immediately. I've done this with almost everyone on my team multiple times. Consistently across the board every year at our annual meetings. When we ask people what they liked most about the previous year, almost unanimously, they say the letters that I've written them.

It's not that I write letters every single day or that they expect them from me. But if somebody does an amazing job and far exceeds my expectations. If I have the time, I let them know in a short handwritten card. Or if it's the end of the year I might write them each. Like, everybody on my leadership team. A full letter.

People Are Driven By Honest Recognition

That might take half a day out of my time, but the results we get are staggering. Now why? Why do you think that is? Because people are driven more by honest recognition than anything else in business. When you take the time out of your hectic day to write someone a letter, it means a lot.

It means a lot to them and it exudes from them. Here's another way that we use this that's made our teams far closer than any team-building camp that you could ever go to. At the end of our annual meetings, everyone gets a small pile of blank index cards. So let's say you have 10 people on your team. Everybody would get a pile of index cards, right? They'd get a pile of 10 index cards, one for every person around there, and then you'd spend the next 30 minutes or so in silence while everybody writes something positive about each person in the room.

I would write one thing on one card about Amy. And I'd write something else very positive on a card for Jonathan and one for Alex and so on and so on and so on. Before the meeting ends, everybody would take their pile of cards and they would pass their cards out to the right person.

When we leave, Amy would have a stack of cards all written to her from her coworkers. About what they feel makes her a valuable team member or a special person. Or maybe it was something that she did that year that really helped that other team member in the room.

Now, our team saves those cards for years. They look at them every once in a while when they feel that they need more energy. I see people reading them probably at least once a month.

It's powerful. It makes people a team and it costs you literally nothing to do.

Start With Your Family

But what if you suck at writing? I mean, I wasn't born a good writer. And being able to show somebody that you value them in a short letter, it takes practice. It takes a lot of practice. I suggest you start with people who this is going to have the greatest impact on in your life. It's your family.

Write your better half a real heartfelt letter detailing truthfully what you love most about them and how they make you feel. Tell them how their support makes you a better person. How you literally recharge when you touch them. Just speak from your heart. I do this with Sheila every single time I write a card. Every time I write a card to her, I take time and I make sure that the words that I use make me feel closer to her before I write them because I know that when I get myself into that state of mind, I'm speaking from the heart and she feels it.

Then just leave that card or that letter where they'll find it so that they can have time to read it in private. And if you have kids, they're next. The bonding that you feel from your kids after they read those letters is going to change everything for the better for you. When you do this with your employees focus on their core strengths. Tell them how the team is stronger because they're part of it and how the extra effort that they put in as seen by everybody, right?

Employee letters, they don't have to be long, they can be short, but they are a powerful way to reward your team members who excel. So how else do you think you could use this in your company? I mean, think about it. Let it just sink in there for a second. How else do you think you could use this tactic?

Related Reading Checklist For When You're Ready To Hire A COO → Related Reading Team Meetings Are Killing Your Business - Meeting Agenda Template →
Common Questions

Frequently Asked
Questions

How do you get more out of your employees without spending more money?

Write them a handwritten letter that details specifically what makes them valuable to the company and to the team. Not a generic thank-you. A specific, personal letter about their individual strengths. It costs nothing and produces more loyalty and engagement than a cash bonus ever will. The employees who receive them remember it for years and bring it up when reflecting on their best moments at the company.

Why don't cash bonuses get more out of employees long term?

Cash is spent and forgotten. It doesn't reinforce identity or build a sense of being seen. People are driven more by honest recognition than material rewards. When you take time out of a packed schedule to write someone a personal letter about what makes them genuinely valuable, that act communicates something money can't: that you actually noticed, and that you thought it was worth your time to say so.

What should a letter of appreciation to an employee include?

Focus on their core strengths and how those strengths specifically benefit the team and the company. Be concrete, not vague. Don't write "you're a great team player." Write what they actually did and why it mattered. The more specific the detail, the more powerful the impact. Vague praise is nearly worthless. Specific recognition of a real contribution is what people keep and re-read.

How do you build a stronger team without spending money on team retreats?

Start with personal recognition. When each team member feels genuinely seen and valued, the connection between them strengthens naturally. Writing individual appreciation letters and sharing them in a team setting turns a simple gesture into a group experience. People see how their colleagues are valued. That shared recognition builds trust and cohesion faster than any offsite event or paid team-building activity.

How do you get more out of your employees as a leader who is not naturally expressive?

Start by practicing with your family. Write a letter to someone at home about what you genuinely value about them. Build the skill in a lower-stakes environment before bringing it to your team. Once you've done it a few times, the process becomes natural. The result isn't about your skill as a writer. It's about the authenticity behind what you write. That's what people respond to.

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