Business Growth

Knowing Your True
Profit Boosters

One of the annual exercise in our company, and with our Club 28 clients is to re-evaluate and pinpoint the true, current areas of greatest revenue or potential revenue.

Focusing on these area's has been a core factor in the monthly growth of each company, and continues to be one of the top 3 topics requested when I speak at company meetings across the globe.

The first of the 10 essential questions every CEO or business owner needs to ask themselves is listed below. These 10 questions will help walk you through the same exercises we do in our annual 3-day meeting.

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1. List your current income streams.

  • List every subset of your current income.
  • Which are the easiest to grow?
  • Which gives you the most profit/money?
  • Maximize each income starting with the easiest that give you the most.
    • Spend the most time on growing the area's that pay you the most.
  • List the incomes that are the hardest and pay the least
  • List your activities that waste the most of your time but are necessary (delegate)
  • List your activities that waste the most of your time and are not necessary (delete)
    • There's nowhere near enough time in the day to do everything necessary to grow anything more than a small business, so…
  • Only work on the essentials (only work on things that are essential to your success – to get you to your goal)
    • What are the top 5 most essential tasks for YOU to be focusing on?
Related Reading The Psychology Of Customers → Related Reading Are You Really Happy In Your Business? →
Chris Guerriero Entrepreneur, investor, and business advisor. Founder of Club 28, a private advisory program for growth-stage CEOs and founders.
Common Questions

Frequently Asked
Questions

How do you identify which income streams will grow revenue faster in your business?

Start by listing every current income stream, then rank them by two factors: how easy they are to grow and how much profit they generate. The sweet spot is the intersection of easiest to grow and highest margin. That is where most owners should be investing the bulk of their time and resources. Everything else should be delegated, systematized, or cut.

What is the most common mistake business owners make when trying to grow revenue?

Spending time on activities that feel productive but do not directly move revenue. Most owners are busy with tasks that are either delegatable or unnecessary. The question I always ask is: what are the top five things that only you can do to drive growth? If your daily calendar does not reflect those five things, revenue growth will always be slower than it should be.

How should a CEO prioritize their income streams to grow revenue faster?

Maximize the income streams that are easiest to grow and pay the most first. That is where the leverage is. Then systematize or delegate the streams that are necessary but lower-margin. Finally, eliminate the activities that consume time without producing meaningful revenue. This sequence creates compounding growth instead of scattered effort.

Why is an annual revenue and profit audit important for sustainable business growth?

Markets shift, margins compress, and what worked two years ago may now be a drain on resources. An annual audit forces you to look at the business with fresh eyes. It is one of the most consistent practices among the high-growth clients I work with. Without it, businesses tend to keep doing what they have always done long after it has stopped being the best use of their energy.

What types of activities should a business owner delete entirely to grow revenue faster?

Anything that consumes significant time but does not contribute to revenue, client retention, or team performance. That often includes low-value admin tasks, chasing accounts that will never close, attending meetings without clear outcomes, and manually doing work that could be automated. Deleting the right things is often faster than adding new ones.

Here’s How To Make This Your Best Year…

Club 28

Last year, I advised a handful of high-growth entrepreneurs and CEOs. Many of them 2x, 5x, or 20x’ed their business growth. Club 28 is how that happens.

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The Next Level

Can a half-day add a meaningful amount to your bottom line? The Next Level Project is a half-day meeting with me, focused 100% on your growth.

learn about: The Next Level
Free Business Review

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