Business Growth

How to React When
Things Don't Go
Your Way

In life and business, you're going to have moments where things don't go your way. You have the option of freezing and letting the issue compound or tackling it head on with a plan. In today's episode, Chris gives you the essential things you need to build an effective plan to stay focused and keep moving forward when things go poorly. Tune in to hear how a solid plan can get you in front of the competition, why you need to be persistent but flexible, and why winging it in the face of adversity is not an option.

Never stop working your plan. Be flexible, but be persistent.

In this Episode:

  • Why you have to have a plan to stay focused when things don't go your way
  • The essential parts of an effective plan
  • Why you need to be measuring your actions against your plan, even when things are going well
  • How sticking to your plan can help you get ahead in life and in front of the competition
  • What has made Chris successful, even when things have gone wrong
  • Why it's imperative that you're flexible with your plan

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Transcript:

We all look like rock stars, and we all feel great when things are going our way. But in reality, that doesn't happen for anybody every day, including me. I mean there's days or weeks or several weeks in a row where it seems like nothing's going the way I want it to. So it's important to know what to do when things don't go your way and have a plan so you can stay focused and keep moving forward.

It's important in business and in life to understand two things. Number one, we're not in control all the time, no matter how much we wish we were. And number two, we need a plan for what we do when things are not going our way, when we don't make the sale or when employees don't excel like we sort of hoped they would or when people don't show up for key meetings, and when things don't go our way, we need to stick to our plan.

Stick to Your Plan and Get Ahead

And that's the hardest thing for most people to do, including me. Now we all need to plan in life. Whether that's a plan to exercise to get the kind of body you want or a plan to build a certain amount of revenue in your company, or maybe a plan to have a great relationship with your significant other or your kids or your friends, or a plan to scale to a worldwide brand.

Every piece of your life should have at least one basic plan laid out, including what we want to achieve. Why do we want to achieve it? Who do we need on our team to achieve it? What actions need to take place in order to achieve it? Then finally, we need a way to measure all of our actions so we know that we're on course.

Here's where you get ahead in life: when things don't go our way, the most common thing that people do is they falter on their plan. I mean, we see it every single day, right? And that's when you can pull ahead of your competition. While they're chasing shiny objects and looking for a quick fix for whatever kind of roadblock they just hit, you stick to your plan and get ahead. Now I'm not saying that you should never deter from your plan.

The times I've been most successful have always been times where I followed a proven plan, but been flexible in how I reached those targets. So, being flexible means that you stick to your plan, but you take calculated risks and you measure your results so you could get right back on path without losing a beat, right?

Be Flexible and Persistent

You're continuing doing things that work and stopping doing things that are killing your results. That's what we talk about all the time. Successful people understand that. They understand that there's going to be days or weeks or months or whatever when things don't go their way. And during that time, yes, you should be making tweaks to your plan to improve it, but never stop working your plan. Be flexible, but be persistent, and you'll be amazed at what you could achieve in life.

Now, when I wrote my first book, I couldn't get a publisher. No matter how many doors I knocked on, I had to keep telling myself, this is the next stage of your life, Chris. This is the next stage. Figuratively, I had already burned all my boats. So, there was no way for me to get back to my old life.

So, I kept pushing and learning, and I learned how to sell books on my own. That was before eBooks were really, really common. We sold over 60,000 copies in the first 60 days after I made that decision and 319,000 copies in the first year. Then when I went into the health club industry and I was trying to build this profitable company, I had so many things happening that were stunting that, you know, my team wasn't showing up on time, which was one big thing.

Keep Learning and Keep Pushing

I mean, think about this, I'm selling memberships to my health club - not me, actually my salespeople were. We're selling memberships, telling people that we're going to open the doors at 5:00 AM but my team wasn't showing up until 5:15 or 5:30. There were competitors all around me and no matter how hard I worked and no matter how many nights I stayed late after we closed to try to figure out some way to have a better day tomorrow. We still couldn't break even on a regular basis. That lasted for close to a decade.

But I kept learning and I kept pushing and I kept improving and that company became successful but not only successful but also we sold for way more profit, way more than enough profit for me to fund my next several ventures. When things don't go your way, stick to your plan, be flexible, but be persistent.

The coming months will open up far more opportunities for growth than you could ever imagine. If you need help creating your plan for growth, dig into the videos on my channel.

No matter what stage of growth you're at, we all need an unbiased review of what's working and also what might not be working anymore in our business. Because the greatest cause of stagnation in any company, the reason most companies hit plateaus in their growth, is because they fail to see the roadblocks that stop momentum in its tracks.

Related Reading How To Gain Momentum in Business (and Life) → Related Reading Stressed vs Stretched: Super Productivity For High Growth Entrepreneurs →
Common Questions

Frequently Asked
Questions

How do you scale a business without working more hours when obstacles keep slowing you down?

Follow a proven plan and stay flexible about how you reach the targets, not about whether you pursue them. When things go wrong, most entrepreneurs abandon their plan and chase fixes. That's when you gain ground. While they detour, you keep the plan running, make calculated adjustments, measure the results, and stay on course. Progress without a plan is just motion. Disciplined flexibility on a solid plan is how you scale without adding hours.

What should an effective business growth plan include?

Five elements: what you want to achieve, why you want to achieve it, who you need on your team to get there, what specific actions need to take place, and a way to measure those actions so you know you're on course. Without measurement, you can't distinguish what's working from what's hurting your results. Every area of business and life that matters to you should have at least one clear plan built around those five questions.

How do you stay focused on your business plan when things keep going wrong?

Understand upfront that setbacks are part of the plan, not exceptions to it. There will be days, weeks, and stretches where nothing goes the way you want. The question isn't whether that happens. It's what you do when it does. Stick to the plan, make tweaks where the data says to, drop what's killing your results, and keep doing what's working. Never stop working the plan. Be flexible, but be persistent.

How do you get ahead of your competition when your business is going through a rough stretch?

Keep working your plan while they abandon theirs. When things go wrong, most businesses freeze, cut corners, or start chasing short-term fixes. That creates an opening. If you stay on your plan, measure what's working, and keep taking disciplined action while everyone around you is reacting, you will pull ahead during the exact periods that look worst on the surface. Difficult stretches are where competitive position gets built.

What does flexible persistence actually mean in practice for a growing business?

You hold the targets firm and stay flexible about the path. You take calculated risks when the data supports them. You measure results against the plan to know when you're off course and correct before the gap grows. You stop doing what is damaging your results and double down on what is working. You do not abandon the plan when it gets hard. You adjust the approach. That combination of consistency and adaptability is what separates compounding growth from erratic performance.

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