Business Growth

How Hollywood Spreads
The Word About
New Movies

Every wonder how Hollywood spreads the word about new movies, and creates such a viral buzz that movie-goers flood the theaters on opening day?

On page 36 in the book iLead, I share with you the same social system we use to help Hollywood get their marketing message in front of millions of fans.

Here's a step by step plan that works not just for filling seats on opening-day, but also for getting politicians elected, launching a new product, or driving your sales crazy:

Think of your marketing in 3 distinct "acts":

  • A year or more before the movie hits theaters (or before your product hits the stores, or before election day), you introduce the uniqueness of it with ninety-second teaser trailers and viral Internet "leaks" of gossip or early footage, in preparation for the main trailer.
  • The main trailer (or marketing message) comes out four months before the release
  • Five weeks before the movie opens, you start saturating with a flight of thirty-second TV spots
  • When the movie hits, you remind with fifteen-second spots, newspaper ads, and billboards.

We've helped companies, movie marketing firms, and politicians dominate their marketplace by customizing this basic model to the specific goals of each client.

Grab your copy of iLead and get an inside peak into how companies are using today's technology to grow faster, smarter and larger.

Related Reading How To Be ROI Positive On Every Media Buy → Related Reading Successful Business Growth Is All About 2 Things →
Chris Guerriero Entrepreneur, investor, and business advisor. Founder of Club 28, a private advisory program for growth-stage CEOs and founders.
Common Questions

Frequently Asked
Questions

How do you grow a business to 7 figures using a phased marketing approach?

The key is sequencing. You don't go straight from zero to hard sell. You build awareness first with teaser-level content, then introduce your full message, then saturate when you're ready to convert. Most businesses skip the first two phases and wonder why their ads don't perform. The 3-act model gives your market time to warm up before you ask for the sale.

What is the most common mistake businesses make when trying to reach 7 figures in revenue?

They try to compress everything into one message. One ad, one campaign, one shot. Hollywood doesn't do that, and neither do the most successful companies I work with. You need a layered approach where each phase of your marketing does a specific job, building trust and urgency over time so that by the time you make the offer, the market is already primed to say yes.

How long should the awareness phase last when building toward a major product launch or revenue milestone?

Hollywood starts a year or more out for major releases. For most businesses, 60 to 90 days of awareness-building before your main campaign is realistic and effective. The goal in that phase is not to sell. It's to create enough familiarity that when your main message lands, people feel like they already know you and trust your brand.

Can the Hollywood marketing model work for a service business, not just product launches?

Without question. The model was built for movies, but it's been used to get politicians elected, launch physical products, and fill consulting practices. The principle is the same regardless of what you sell: introduce uniqueness early, build the main message before the launch window, then saturate with short, direct reminders close to the decision point. Service or product, the structure works.

What role does social proof and word-of-mouth play in growing a business to 7 figures?

It's the multiplier. You can buy attention with paid media, but you can't buy credibility. When your early customers or community members are talking about you before your main campaign launches, it amplifies everything downstream. Hollywood uses viral leaks and early buzz deliberately. Build that same intentional word-of-mouth into your launch sequence and your paid dollars work significantly harder.

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