Overcoming the #1
Obstacle to Growth

Every business grows in chunks.

Unfortunately, most companies grow then they experience a correction, then they grow again, and correct again.

And it's literally a rollercoaster of growth spurts.

And that causes plateaus and a loss of motivation in your team.

If you've ever hit a plateau in your growth then this could be a game-changer for you. Because today I'm going to share with you the best way we've found to experience steady predictable growth year over year in every industry I'm involved in.

Obstacle to Growth

It's true that most companies fail to scale because although they might be great at driving in revenue. They suck at creating simple systems that can support their growth along the way.

In our venture capital company, I spend the majority of my time reviewing a company's people and the systems before deciding if they're worth investing time into.

Because if a company has a track record of ups and downs in their revenue, I know that the first thing we would need to do is fix their way of designing systems.

Because when a healthy company hits an obstacle, they get their team together, all hands on deck, all minds on board and they create a solution.

Then they need to take that solution back and test it.

Why You Need to Create A System

And if it fixes the problem, they need to create a system around it so everyone knows exactly how to solve the problem if it happens again (and it will happen again).

And finally, they need to put simple processes in place that says "If this happens, then we implement System #23".

Let me tell you a story about how this almost crippled us at one point...

Years ago, we introduced a new product that was $18k

3 Stage Launch

• $697
• $1,997
• $18,000

Fast forward a year, I was in a Dubai getting ready to speak to a room of executives and that morning before I left for the meeting, I had a quick team meeting and my assistant told me that last night we had an issue with our merchant.

There was no problem!

Why?

Because we found a solution, we tested it, we created a system, and then we installed a process that said if this happens then immediately run this system.

And then we gave ownership of that process to someone I trust, and they followed it perfectly.

Systematize Your Lessons

You need to learn lessons fast in business, then systematize those lessons so you're not doomed to repeat them over and over again.

So, you've got to ask yourself, what's one area of your business that if you had a proven system in place for your life would be easier and your company would scale faster?

Write your answer below so I can see or share with us one area of your business that you already have a great system running.

What you're going to find is that just the act of thinking about and writing down the areas that you know should be systematized better will help you get more clear on how to hit much bigger targets this quarter.

A system is a documented, repeatable process that produces a specific result regardless of who executes it. Not a general approach. Not a philosophy. A step-by-step process that can be handed to a team member and produce the same result every time. That distinction - between a plan and a system - is what separates the companies that keep hitting the same walls from the ones that stop hitting them.

Here's a real example. One of my companies launched a major product and the payment processor shut us down right before the campaign peaked. We lost significant revenue in those first hours. But because we'd built a system - not just a plan, but a documented process - around merchant relationships, the team had a backup merchant live within two hours. We recovered and completed the launch successfully. That system now lives permanently in that company. When we ran a similar campaign a year later and the same failure happened, recovery time was under one hour because the system was already built.

The businesses that break through plateaus do it the same way every time: when they hit a wall, they build a system around solving it. The problem that stopped you last quarter should have a documented process in your company now for handling that exact scenario. Over time, you accumulate a library of systems that makes your company nearly impossible to stop. Each obstacle becomes a solved problem. Each solved problem becomes a competitive advantage because your competitors are still scrambling while you're already executing.

This is also how you scale without burning out. When the company runs on systems instead of on the CEO's decisions and energy, growth becomes sustainable. The CEO steps back from daily execution and focuses on strategy because the team has the playbooks. The business stops being dependent on any single person - which increases enterprise value, attracts better talent, and means the company continues to grow even when the founder isn't in the room.

The first step is simple: the next time something goes wrong in your business - and something will - don't just fix it. Fix it, document how you fixed it, then build a process that prevents it from happening the same way again. After 12 months of doing this consistently, you'll have a company that feels dramatically more stable and scalable than it does today. Not because you got lucky, but because you systematically eliminated the obstacles one by one.