Business Growth

List of Paid Traffic
Sources For
Your Website!

It doesn't matter if you have an offline business with a website, or if you business is completely online with no brick and mortar office. If you have a website you need quality, targeted traffic on a consistent basis to grow your brand, your sales, and your revenue.

Below, you'll find a list of the top paid sources of traffic (PPC, Retargeting, etc) to boost your online business growth. This list is certainly not all-inclusive, and it's onlyu a general list. Some sources of traffic will convert for one industry, and not for another – but no matter what industry you're in, you'll get value out of this page…

Pay Per Click Traffic Sources

  • Google Adwords
  • MSN Adcenter
  • Looksmart
  • 7Search
  • Facebook Ads
  • MyAds
  • Clicksor
  • Marchex
  • AdSide
  • Adblade
  • Adbrite
  • AdSonar
  • POF Ads
  • Advertise.com
  • Pulse360
  • AdClickMedia
  • Bidvertiser
  • Adknowledge
  • Findit-quick
  • AdManage
  • Findology
  • AdMarketplace
  • Ezanga

Pay Per View Traffic Sources

  • Media Traffic
  • Trafficvance
  • DirectCPV
  • AdOnNetwork
  • Lead Impact

Pay Per Text Traffic Sources

  • Infolinks
  • Kontera
  • 50onRed
  • Vibrant Media
  • Linkworth
  • Inlinks
  • InText

Media Buy Traffic Sources

  • Casale Media
  • Valueclick
  • Tribal Fusion
  • Traffiq
  • Yahoo AdReady
  • Ask
  • Illyx
  • MegaClick
  • GoTraffic.com
  • Advertising.com
  • BuySellAds
  • DoubleClick
  • Burst Media
  • Dashboard Ad
  • Adengage
  • CPX Interactive
  • Undertone
  • Ad Pepper

Contextual Pop Ups

  • Adoori
  • Infinity ads

Retargeting

  • AdRoll
  • AdRetargeting
  • Fetchback
  • Recrue Media

Domain Traffic

  • Elephant Traffic

Mobile

  • Admob
  • Jumptap
  • inMobi
  • Adfonic
  • Mojiva
  • Mobclix

Most businesses treat paid traffic like a vending machine — put a dollar in, get two dollars out. When it doesn't work immediately, they either keep spending blindly or cut the budget entirely. Both are the wrong response. The problem usually isn't the traffic source. It's the system on the other side of the click.

Before spending another dollar on paid traffic, build two things first: a retargeting pixel on every page of your website, and a lead capture mechanism that trades value for an email address. The average paid campaign will not convert a cold prospect into a buyer on the first visit. Retargeting keeps you in front of people who showed interest but didn't convert. And your email list turns a single click into a long-term relationship that closes over weeks or months instead of seconds.

The businesses I advise that get the best return on paid traffic look at three ways to profit from every ad dollar — not one. Direct sales is one. Email list building is two. Retargeting-to-close is three. When all three work simultaneously, a campaign that doesn't break even on day one can still be wildly profitable on day 30.

Google Search is the highest-intent paid traffic source available. The person searching for your exact solution is far easier to convert than someone you're interrupting with a display ad. Facebook and Instagram work, but only if your hook is strong enough to stop the scroll and your offer is compelling enough to justify the click. LinkedIn is expensive per click but delivers the highest business-to-business conversion rates of any platform when the targeting is sharp.

Retargeting should be running on every paid campaign you run — always. Set up audiences segmented by page visited, time on site, and video watch percentage. The person who watched 75% of your video then left is fundamentally different from someone who bounced in 10 seconds, and you should be talking to them differently in your follow-up ads.

One more thing worth understanding: track lifetime customer value, not just first-purchase revenue. The businesses that scale on paid traffic know what a customer is worth over 12 months, not just on day one. When you know a customer is worth $1,200 in lifetime revenue, you can afford to spend $200 to acquire them. Most companies that say paid traffic doesn't work for them haven't done this math. Do the math. It changes everything about your ad budget.

Related Insights Simple Business Website Conversion Strategies → Related Insights Internet Marketing Systems →
Chris Guerriero Entrepreneur, investor, and business advisor. Founder of Club 28, a private advisory program for growth-stage CEOs and founders.
Common Questions

Frequently Asked
Questions

What paid traffic sources work best when you are trying to scale a business quickly?

Google Ads and Facebook Ads are the most reliable starting points because they have the largest audiences and the most mature targeting tools. Once those are profitable, retargeting platforms like AdRoll let you recapture visitors who left without buying. From there, media buys on networks like Tribal Fusion or Advertising.com can scale volume significantly. The key is proving profitability in one channel before expanding.

How do you know which paid traffic source is right for your industry?

No single source converts for every industry. The only way to know is to test. Start with one or two sources that your target audience is known to use, run a small budget, and measure cost per acquisition. Some industries convert better on search-intent platforms like Google Ads. Others do better on interest-based platforms like Facebook. Let the data decide, not assumptions.

What is retargeting and why is it important for scaling a business online?

Retargeting shows your ads to people who already visited your site but did not convert. These are your warmest prospects. They already know who you are, which makes retargeting one of the highest-ROI paid traffic strategies available. Platforms like AdRoll, Fetchback, and AdRetargeting specialize in this. When you are trying to scale a business, retargeting is one of the first systems to have in place.

What is the difference between Pay Per Click and Pay Per View traffic?

Pay Per Click means you pay only when someone clicks your ad. Pay Per View means you pay for every impression or view, regardless of clicks. PPC tends to work better for direct response because you are only paying for engaged users. PPV can work well for brand awareness campaigns and lower-cost volume plays. Both have a place in a diversified paid traffic strategy.

How much should a business spend on paid traffic when first trying to scale?

Start with a budget you can afford to lose entirely while learning. The goal in the first phase is not profit, it is data. You need to understand your cost per click, cost per lead, and cost per sale before scaling. Once you have those numbers and they show a positive return, scale systematically. Businesses that scale too fast before proving the numbers burn cash without results.

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